In this episode of ListenABLE, Dylan and Angus sit down with Storm and Holly, the founder and brand ambassador of ByStorm Beauty, a trailblazing inclusive beauty brand designed for people with disabilities.

They explore the challenges of inaccessible makeup, the importance of representation in beauty, and how ByStorm is creating products that empower the disability community while building a profitable, inclusive business. Storm shares the journey from co-designing accessible tools to collaborating with major brands, while Holly reflects on the personal impact of independence, confidence, and visibility.

Discover how thoughtful design, community consultation, and advocacy are reshaping the beauty industry—and learn why accessibility benefits everyone.

Connect with Holly and Storm:

• Storm: https://www.linkedin.com/in/storm-menzies/ 
• ByStorm: https://bystormbeauty.com/ 
• Holly: linkedin.com/in/holly-sultana-b37410212 

Chapter Titles & Timestamps

• 00:00 – Intro: Welcome to Listenable

• 00:01 – Accessible Makeup Inspiration: How breaking a hand led to a new approach

• 01:40 – Meet Storm & Holly: Founders and ambassadors of ByStorm Beauty

• 03:00 – Empowerment Through Representation: How ByStorm impacts the disability community

• 06:10 – The Problem With Inaccessible Beauty: Everyday struggles and barriers

• 07:27 – Normalizing Struggle: Holly’s perspective on accessibility and independence

• 08:33 – Overcoming Ableism in Beauty: Challenges convincing others accessibility matters

• 12:12 – Building a Disability-Led Business: From prototypes to a thriving brand

• 16:20 – What is Accessible Makeup?: Tools, attachments, and co-design

• 18:08 – Collaborations & Industry Impact: Celeste Barber and mainstream engagement

• 19:43 – Representing ByStorm: The ambassador experience and social impact

• 25:08 – Community & Advisory Board: Lived experience shaping product development

• 27:00 – Retail & Global Expansion: Inclusion in stores and future plans

• 31:04 – Time & Independence: How accessibility saves time and fosters autonomy

• 33:06 – Product Design Details: Shapes, grips, and user experience

• 34:52 – Packaging & Unboxing: Accessibility beyond the product itself

accessible makeup, inclusive beauty, disability advocacy, disability-led business, ByStorm Beauty, makeup for disabilities, co-design products, empowerment, representation in beauty, inclusive product design

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